Cypriot singer Hovig will represent Cyprus in the up coming Eurovision Song Contest, which takes place at International Exhibition Centre IEC in Kyiv. He will sing ‘Gravity’ written by Thomas G:Son, a Swedish producer, well-known in Eurovision circles.
Hovig Demirdjian was confirmed as the island’s representative on 16th October 2016, internally selected by the Cypriot broadcaster CyBc. It was stipulated then that G:Son would be responsible for producing the song. The Swede’s involvement in last year’s Cypriot Eurovision entry means he composes the country’s tune for a second year.
28 years-old Hovig was born in Nicosia and is a Cypriot artist of Armenian origin. Hovig, whose mother is Cypriot, says he is proud to fly the Cypriot flag at the 2017 contest.
The song’s official video clip, which was exclusively released on 1st March on Eurovision.tv features dancer Natalia Michael. The video was filmed by Emilios Avraam using the CyBc’s studios in Nicosia.
Hovig explained on his Facebook page the idea of gravity in this song, suggesting it’s a concept that can be interpreted to mean different things to all listeners.
“Anyone can relate and interpret “GRAVITY” into their lover, their religion, their family. To anything that gives them support and push to keep going. It’s a bigger power encouraging anyone to continue their path. “I’ll catch u when u fall”. Who comes into ur mind saying this to u? Is it your God? Ur mum? Ur partner? Or maybe even ur own self doing some reflection?”
The reaction to the song was impressive to say the least as it exceeded over 1.000.000 views in the first month since the release on Eurovision.tv. It is a radio-friendly pop track with electronic beats throughout the song.
The information we have about the Cypriot live Eurovision performance, is that Hovig will be joined on stage by a couple of dancers, who have been named as Marios Charalambous and Pavlos Lazarou Kertepene. They will be seeking to re-create the video’s atmospheric feel. It is a team which comprises talented stage director, choreographer Charis Savva, also vocal coach Christos Kyriakides and his costume designer Notis Panagiotou, who is to fit Hovig with his Eurovision’s outfit.
The Cypriot delegation will be quietly optimistic about their qualifying chances for a third year, following the recent successes by Minus One and John Karayiannis.
The Cyprus entry competes in the First Eurovision Semi-Final, which airs on Tuesday 9th May, televised live on BBC 4. Hovig will be hoping to advance to the Eurovision Final on Saturday 13th May 2017.
If you haven’t watched ‘Gravity’ yet, check out the official video here: