EasyJet has opened a 25p store in Park Royal, North West London called the easyFoodstore. The store opened on the 1st February and sells everything from digestive biscuits to chickpeas and pasta.
Every item in store has been priced at 25p; this price will remain throughout February as an introductory offer. However, an easyJet spokesman has suggested that they may increase products to 50p thereafter.
The owner of EasyJet entrepreneur, Sir Stelios Haji-Ioannou is hoping that this store he has launched will rival Aldi and Lidl who are also discount stores. Haji-Ioannou also added that “this is another way the ‘easy’ brand can serve the less well-off”.
True to this, the store motto is ‘No expensive brands, just food honestly priced’.
Richard Shackleton, communications director for easyGroup said that the reason for this store opening is to help people who are on low paid jobs or on benefits and can’t use food banks any more. If this store is successful then they are hoping to open another store inside the M25.